I have decided to use Baywatch as inspiration for my deodorant advert. This is because in the still photo, cool tones are used and it is near the sea so it creates a light and cool atmosphere. Also on the still photo, there is a person from both sexes so this shows that the product is unisex and that anyone can use the product. Our product name has to be 'Wave' and as this is located near the sea and because of the cool tones used, it matches with the product.
This is the product that will be on the advert along with the Baywatch inspired still shot. It matches the theme as the colours of the deodorant can are light and cool. Again it adds to the atmosphere and isn't directed to any particular gender so it shows that the product is unisex. It is small and compact to carry for everyday use so this will attract customers.
Slogans
Get more action in your life by using Wave. Stay fresh, be more attractive.
Undress and stay fresh with Wave.
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