Denotations                           
                                                                                        Connotations



The slogan says 'i will outlast fear'                             it is white and in front of a black background so
                                                                                    it stands out and it shows that if you use the                                                                                              deodorant you will be emotionally and                                                                                                       physically stronger

there is a woman advertising it                                     It is targeted towards women in their early 20s

the woman is in a tight leotard and is sporty                This grabs attention to the woman's body and                                                                                          also shows that the product is good for sporty                                                                                          people           
The background and everything else is dark                This makes the product stand out and look                                                                                                 really bright in comparison to the background.
apart from the product itself and the woman.             




Denotations     
                                                                                       Connotations


Guy is topless                                                    this shows that this product is targeted towards men.

The background is dark and cool toned            This is more masculine and also diverts our attention to
                                                                           the slogan and the guys body.
Slogan 'Even Angels Will Fall'                         Angels are associated with heaven and this                    
                                                                           makes the product more appealing as it shows that  
                                                                           the deodorant is so good that even angels are attracted.
The room is messy and very normal                 This shows that anyone can buy it and you don't have
                                                                           to be rich.


Candles in background                                      This makes the scenery more calm and adds a roma
                                                                           ntic sense to the advert.
                                                          Summary


This advert is targeted towards men in their early 20s and this is shown by the guy in the advert and the masculine cool tones used. The setting is in a bedroom it is a basic 'man' room. 










Denotations


plain background and reflection is seen.
slogan is big and bold. It is also blue and white.
light behind product


Connotation


It reflects the product and the surface looks shiny which makes it look clean and also the indicates that the product will clean your armpits.
slogan is blue which has connotations of being fresh and clean
the light behind the product implies the product is special