Advertisement Practical Production Brief

You work for an in-house print production company within an advertising agency. You have been given the task of producing a campaign of a full-page magazine advert to promote a new unisex deodorant from UK deodorants, an existing agency client. 

Summary of brief requirements:

• Statement of Intent(approx. 350 words)
• Magazine advert: The client has insisted that each advert must have a different main image, with at least two different models used across the adverts. The adverts can be from different issues.
• Location of adverts: The adverts are to be placed in Total Film magazine and the content should reflect the location
• Client target audience: 16-25 male and female demographic. 

     UK deodorants want this new brand - to be called Wave - to be defined by its active, youthful, unisex brand identity.
All your group adverts must contribute to a strong and consistent brand identity, using the same slogan/tagline.

The adverts should use techniques - such as intertextuality, generic hybridity, humor or emotional appeal - that engage the target audience and make the adverts memorable.
Your adverts should recreate a film poster or a scene from a film to fit in with the Total Film magazine.