This is the beginning still shot from Baywatch. I decided to use this movie theme as inspiration for my deodorant advert as it goes well with the brand 'Wave'. It is fun and light which gives the impression that the deodorant will give this affect. Also, as there are both sexes here and neutral colours are used it shows that product 'Wave' is unisex and not directed to a particular sex.
This is the start of my logo using the brand 'Wave'. I used the image of the wave to help create and add to the feeling of a beachy vibe and feel like you're outside.
This is my deodorant can that i altered to suit the theme of the advert. It was plain white to begin with but i wanted the blue beach theme so i gave the can the same tones as the background of the Baywatch still shot. This adds to the feeling of nature and also doesn't have a certain gender target so it appeals to everyone. 
This is the finished advert. I used a different background as it was more suited with the models and the deodorant can. The movie I took inspiration from was Baywatch and this is because this movie is set mostly on the beach and has a good energy. As it is set on the beach this doesn't define any gender and shows that the product is targeted towards any sex and appeals to young adults. I suited the deodorant can to go with the theme and target towards any sex. It is blue and shiny which gives the impression that if you use it you will be clean and fresh. Unfortunately, I didn't have time to properly sort out the models clothing items so they don't go with the setting and product. They would have been in light clothing to match with the background and give the feeling of lightness and cleanliness.
I have challenged conventions by keeping an eye on where I place items and what colours I use in my advert. I want the focus to be on the background and on the faces of the models. This is because the background is the main focus as it is the setting and the faces give a lot away about the product.
My Photoshop skills have improved a lot throughout this task and I know how to input an image in and sort out the layers. However, I am still in the improvement area and there's a lot that I need to improve on in the Photoshop department.
My client target audience is 16-25 and I have used Baywatch to grab attention of this age range because this movie is rated 15 and is young adult. This movie is known worldwide as it's original make was very popular in 1989. Also, this movie is an action movie but at the same time it isn't directed towards men as there is an equal amount of males and females so it's unisex. That is why in my own deodorant advert I have two people of both sexes to show that my product is unisex.
My slogan is 'ride the waves' and this goes well with the theme of the movie as it is based on the beach. Also, it is aimed towards younger adults as they are sportier than old people so that is why my advert is on the beach and near the sea to show activeness. The font of my Slogan also goes well with the background and the overall advert as it blends together and gives a cool finish.
